19: The Dot Connectors of Business Development

They call themselves the "Dot Connectors." Norman Regional's Business Development team joins the Vedalas for a behind the scenes look at their day-to-day. Suzanne, Heather and Cacie explain what they do for physicians and clinics, how they problem solve, and why it's so important for them to make connections for the benefit of Norman Regional. This episode of Vital Visions looks at a different side of healthcare, taking a dive into one of the many departments that keep things running smoothly at Norman Regional.

Links:
NormanRegional.com
Find a Norman Regional Provider
Find a Norman Regional Location
Norman Regional Walk-in Clinics

This podcast is for educational purposes only. The information in this show is not to be used as medical advice. If you are needing medical care, please consult with your physician.

Norman Regional is hiring! See all our open opportunities here: https://careers.normanregional.com/careers-home/

This podcast is for educational purposes only. The information in this show is not to be used as medical advice. If you are needing medical care, please consult with your physician.

Norman Regional is hiring! See all our open opportunities here: https://careers.normanregional.com/careers-home/

Transcript

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Welcome, friends.

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Dr. Veer Vedala here.

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And I'm Dr.

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Krishna Vedala, and.

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We are. The Vedala Bros.

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Welcome to season
two of our podcast, Vital Visions,

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where we delve into all things
vital, empowering our community.

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One health topic at a time. Absolutely.

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And to our returning listeners,
it's fantastic to have you back

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and to our new listeners.

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Buckle up, because in this podcast
we explore emerging medical research,

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the latest in technology

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and crucial health care topics
that resonate with our community here

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at Norman Regional.

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Plus, we also sprinkle in some health
and wellness tips for good measure.

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That's the spirit.

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And each episode,
we're also joined by incredible guests,

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from medical professionals
to local community leaders

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and even some of our friendly neighbors.

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Together, we tackle various issues
affecting our community.

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So whether you're a health enthusiast
or just looking to stay informed

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about healthy living trends,
consider this podcast.

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Be your ultimate go to resource.

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So join us as we navigate the journey
to healthier lives

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and explore
the latest trends in wellbeing.

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Welcome to Vital Visions
Where Health meets Community.

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Welcome back.

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Friends.

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Doctor Veer Vedala here, joined by my co-host,
Doctor Krishna Vedala. 

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And we are the Vedala Brothers.

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Thank you again for joining us for yet
another episode of Vital Visions,

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where we discuss all things vital.

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We've got a couple of great guests today,
but to begin with,

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I just want to say it's a very dynamic
world of health care out there.

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It's got lots of moving parts, but
our next guests play a very crucial role.

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And I think the best way to summarize
this, this connection

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through enhanced
resources, expanding services,

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increasing patient referrals, improving
administrative support and empowering

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providers and Norman Regional Healers
to help us deliver high quality care

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and to make a positive impact
on our patients lives and outcomes.

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We have with us.

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Our business development team
Miss Heather, Miss Suzanne, Miss Cacie,

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thank you so much for joining us
today, guys.

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Thank you for having us. It's
awesome to be here.

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Yeah I'm like
super excited. This is great.

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So, once again to all of our listeners,
I want to introduce you guys

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to Ms. Cacie Duncan,
Ms. Suzanne Hawkins and Ms. Heather

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de la Cruz, all from the Business
Development Department.

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so, ladies, once again,
thank you so much for being here.

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Can you just tell us a little bit
about yourselves?

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Well, I have grown up in Norman,

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so I have been a patient
Norman Regional most of my life.

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when I started at Norman Regional,

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I kind of came in through our community
call center.

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And so I would help connect, 
people in the community with physicians.

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I've been with Norman Regional
for ten years.

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I've got two kiddos.

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my oldest, Stella, is 15.

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She's going to be a sophomore
at Norman High.

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And then my youngest, his name is Jonas
and he is going into the third grade.

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So, just got engaged.

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I've got three dogs, two Boston terriers,
and a golden lab named

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Honey.

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And then, 
my Boston terriers are Lulu and Loki.

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I have a little cookie business,
and I just think that

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working for Norman Regional has just been
the most fun job I've ever had.

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So that's amazing. And congratulations.

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Congratulations.
And my cat's name is Loki.

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So, he's kind of a little rascal.

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That's why we named him Loki.
So that's a good name.

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And it's actually one of the ten
most popular pet names.

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I'm not surprised. I'm not surprised.

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Good. Good to know. Yeah. Once again.
Congratulations.

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Thank you. Ms. Hawkins. Yes.

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so I am not a local Norman person.

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I actually reside in Edmond, Oklahoma.

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but I think that speaks huge
that I make that commute

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to the south central part of the state,
every day for this position.

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so a little bit
previous to my time at Norman Regional,

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I was in pharmaceutical sales
for about 15 years.

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And so I worked for Merck,
I worked for GSK, and through

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all those years I, I sold in several
different disease states.

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And, I also have a biology
chemistry background.

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And so I love science.

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through pharma I learned to sell science.

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And so once my time in pharma
came to an end, I found myself at Norman

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Regional doing business development,
community outreach, provider relations.

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And so I can kind of marry
that love of science and, understanding

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and knowledge of those disease states
to, working with the specialists.

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Now that we work with and understanding
more about what they do to not only,

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engage
our primary care providers, but also,

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I think ultimately engage the patient
through what all is offered here.

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so I've loved my time here.

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I've been here for about six years,
in different capacities,

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but most recently, you know, business
development, provider relations.

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personally,
I've been married for 21 years.

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I have two boys, 16.

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So we have a new driver in the household.

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all's going well. Fingers crossed.

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And, then my little guy
is 12 going into the seventh grade.

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I have a golden doodle,
a black golden doodle named Baker.

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Who is,

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He has a lot more poodle in him
than Golden.

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And so he's not super friendly to outside
people, but he's great for our family.

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very protective.

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So I think that's about,

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That's good for me.

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I'm Cacie Duncan.

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I work in business development here
at Norman Regional Health System,

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and just want to say
thanks for having me on the podcast today.

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I grew up in Oklahoma.

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I'm from Shawnee, and I moved to Norman
when I was 18 to go to OU

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and never looked back. I love the area.

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I guess I actually live in Moore now,
but I consider it Norman

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because it's
right over by the HealthPlex.

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I mean Moore, Norman.
It's all the same area, right?

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I've been with the health system
for almost 14 years now,

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and I started out in a different capacity.

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I was with the auxiliary, 
after college at OU.

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I have a public relations degree.

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I kind of took the retail route,
worked for a lot of different retailers.

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I was a buyer for a while.

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I love, I love selling things. I'm
just a sales person.

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And that's that's
what really just is a jive for me.

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And, like I said, started out
with the auxiliary worked

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in their retail spaces, and it's amazing,
like how many people you will get to meet

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working
in, in that capacity in the health system.

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I mean, you just touch on everybody.

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You meet all kinds of people managers,
directors, clinicians, nurses.

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And anyway, that business development, how

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I found this position is meeting
Heather and Suzanne.

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They came in they were actually customers
at at the at the hospital retail spaces.

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And I just
I got to watching what they were doing

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and they were always so happy.

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And I was like, I don't know, business
development just looks amazing.

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So, when I knew there was a position
coming open, I jumped on,

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talked to the ladies

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and I've gotten to be a part of their team
now for a little over two years.

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So, it's just been a great job.

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I love working for Norman Regional
and promoting it.

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It's it's great.

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And then, on a personal note, I've got,
I've been married for, I guess about 18

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years, and I have two children
they are, and going into seventh grade,

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my daughter and then my son is going
to be going into third grade

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and they're over at All
Saints here in Norman.

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So all things Norman, I do live in Moore
but go to, you know, work, play,

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go to school. All those things here
in Norman. So just glad to be here today.

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Thank you guys again for joining us.

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I feel like we have a lot in common
because we

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actually we drive from Edmond too.

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So every day, that's how much we care
about our Norman community.

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Because we went to school here
for college.

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And so we always say, Edmond's our family,
but Norman's our friends.

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Yeah. And, we,
we make that trip every day.

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I think Cacie, like,

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maybe we crossed paths before
because I worked in the Auxiliary department,

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when I was in college here
for a little bit, I was going to say that,

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because I think you two have met
way earlier than anybody else has met.

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So that is the funniest story.
And I'm glad you brought that up.

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I don't I don't know
if we've told you guys this or not.

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So anytime, like a new physicians coming
on, like we reach out, like, you

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know, contact, like, hey, we, you know,
I usually have their cell phone email.

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So I go to send, like, I'd kind of,

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like, already been emailing back and forth
with Veer, you want me to call you Veer on here?

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Yeah that's fine. Do you want me to call you Dr. Vedala.

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No no no. Veer's fine. Okay.

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So anyway Veer here, well anyway, 
It was so funny.

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So I have him
I'm putting his number in my phone.

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And my phone acts
like I already know who he is.

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So it's like, no, you have this person.

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So I started looking and there's like,
there's content, like we've I've texted

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with this phone number from 2012,
I kid you not.

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And I'm like,
how do I know this person from 2012? 

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So he's in my phone.

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And so I start reading through the texts

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and I'm like,
oh my God, he, this is how old I am.

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Like, he was a college student
working for the auxiliary retail spaces.

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And I was telling him,
I think like how to like fix a cash register.

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I something like. That.

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That's like, I don't know how to close.

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It's almost closing time.

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People are still coming
in. Which is great.

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But I think it also like,
you know, it speaks well.

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It bodes well for, you know, Norman 
and making connections with OU.

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And then you, you going off
to medical school and choosing to come.

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Back and work here.

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I think, it's just it goes
back to expansion because I just started

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I started working at the, at the HealthPlex 
retail store

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because HealthPlex
had just opened up back then.

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That's right, that's right.
Because HealthPlex opened in '09.

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And that text was from '12. So yeah.

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That's wild.

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But yeah. It's such a small world.

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Veer, a young college student
working at Norman Regional.

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These good times, good.

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Old days.

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Good old days.

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Yeah, yeah. Okay.

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so thank you guys again for joining us.

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I just, just to give our listeners
a little bit more,

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insight into your positions, like,
what does business development entail?

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and, if you could put them on
speaking a little bit more about that.

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Well, business development looks different
every day.

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it is really good for a person like me
with a very short attention span.

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So I find myself doing different things
every day.

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Could be chamber lunches.

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oftentimes I might have a surgeon
in my car for eight hours.

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it could be working
with our marketing team

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00:10:02,649 --> 00:10:05,649
on blogs or social media posts.

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I do a lot of research,
so if a service line has a new procedure

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or a new provider,
I can research and see what other health

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systems in the area are offering
something similar, or maybe they're not.

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And so then I can work
with our marketing team to kind of,

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show off our scope of services
at Norman Regional.

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And so just kind of like
being in the field, building relationships

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with our referral sources
and new providers in the area,

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being a contact for them,
you know, it may not be my specialty,

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might be Suzanne's or Cacie's,

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but if they have our information,
they can always reach out to us

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with questions
that we can get them to the right person.

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And I always like to say
that when a new provider starts,

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a nurse practitioner or a physician,
I'm like their first friend

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and Norman Regional.

224
00:10:55,008 --> 00:10:58,575
And so I kind of help them,
with all different aspects,

225
00:10:58,575 --> 00:10:59,408
whether it be business

226
00:10:59,408 --> 00:11:04,474
cards, marketing materials or where to get
the best sushi in Norman. So

227
00:11:05,474 --> 00:11:07,307
it's Main Street.

228
00:11:07,307 --> 00:11:09,440
Full Moon Sushi.

229
00:11:09,440 --> 00:11:10,473
Thanks for letting me know.

230
00:11:10,473 --> 00:11:13,339
I might. Stop by after this so.

231
00:11:13,339 --> 00:11:15,339
Where's your favorite in Edmond?

232
00:11:15,339 --> 00:11:18,205
So that's a good question.

233
00:11:18,205 --> 00:11:20,105
That's a little different becuase we're vegetarian.

234
00:11:20,105 --> 00:11:23,071
And so I mean I like Cafe Icon.

235
00:11:23,071 --> 00:11:23,638
It's good because

236
00:11:23,638 --> 00:11:25,604
A lot of people know about it,
but it's actually really good.

237
00:11:25,604 --> 00:11:26,171
Oh yeah.

238
00:11:26,171 --> 00:11:28,870
But they they do sweet potato
sushi and it's amazing.

239
00:11:28,870 --> 00:11:30,703
So the only problem is that we run out.

240
00:11:30,703 --> 00:11:32,803
And so most of the times I go in there I.

241
00:11:32,803 --> 00:11:34,303
Am so sorry.

242
00:11:34,303 --> 00:11:37,303
Yeah. We're out. I'm like, why am I here?

243
00:11:37,503 --> 00:11:40,402
But it's a great place too so Heather
really hit on the fact

244
00:11:40,402 --> 00:11:42,602
that we are like a welcome wagon for,

245
00:11:42,602 --> 00:11:44,602
you know, all of our new providers
that come to Norman Regional

246
00:11:44,602 --> 00:11:47,834
and like while that is so important,
we wear so many hats.

247
00:11:47,834 --> 00:11:50,901
I mean, like truly
it is like you have got to be,

248
00:11:50,901 --> 00:11:51,534
I don't know,

249
00:11:51,534 --> 00:11:55,833
somebody who can like just be okay
with changing course at a moment's notice.

250
00:11:56,100 --> 00:11:59,566
I mean, because it could be that maybe
you've got like the day scheduled off,

251
00:11:59,566 --> 00:12:02,566
you're going to be taking a new provider
around to get their rack cards out.

252
00:12:02,566 --> 00:12:03,799
And when I say rack cards,

253
00:12:03,799 --> 00:12:05,832
you know, they're
they're marketing promotional items.

254
00:12:05,832 --> 00:12:10,098
and then I don't know, the it's I
when I say it's on fire,

255
00:12:10,165 --> 00:12:12,498
somebody is going to call you like
there's a, there's a major problem.

256
00:12:12,498 --> 00:12:12,831
I don't know,

257
00:12:12,831 --> 00:12:15,964
maybe even like a phone number
not working as boring as that sounds.

258
00:12:15,964 --> 00:12:18,797
to get your patients to the right place
that they need to go.

259
00:12:18,797 --> 00:12:20,730
But it's being okay with just saying,
you know what?

260
00:12:20,730 --> 00:12:23,163
I'm going to set this aside.
Being able to prioritize.

261
00:12:23,163 --> 00:12:24,629
That's that's a big part of the job.

262
00:12:26,062 --> 00:12:26,629
it could be a

263
00:12:26,629 --> 00:12:30,628
phone call on a Sunday from a surgeon
at a rural health, you know, hospital

264
00:12:30,628 --> 00:12:34,561
that is out of some type of medical
equipment that they need desperately.

265
00:12:34,928 --> 00:12:36,861
And they only have our phone number.

266
00:12:36,861 --> 00:12:39,561
And so we're just kind of helping them
connect the dots

267
00:12:39,561 --> 00:12:43,427
to provide that support
and continue to build that relationship.

268
00:12:43,593 --> 00:12:45,893
Yeah. So and I think. That.

269
00:12:45,893 --> 00:12:46,560
Well, Heather, you've said

270
00:12:46,560 --> 00:12:49,992
before, like we're a lot of times
the eyes and ears of the health system,

271
00:12:49,992 --> 00:12:54,525
we see so much, hear so much, 
and taking that information, I mean,

272
00:12:54,792 --> 00:12:58,291
and being able to go back and work
with our strategy and growth department,

273
00:12:58,291 --> 00:13:01,524
I mean, it's more than just like, I know,
I think sometimes PR gets a bad rap.

274
00:13:01,524 --> 00:13:03,091
People are like,
oh, you guys have all the fun.

275
00:13:03,091 --> 00:13:06,424
You get to like, you know, drive
doctors around and take them to lunch.

276
00:13:06,424 --> 00:13:07,623
And it.

277
00:13:07,623 --> 00:13:09,923
You know, that is. The good fun. Stuff.

278
00:13:09,923 --> 00:13:10,590
But there's a lot,

279
00:13:10,590 --> 00:13:13,256
you know, there's so much decision
making that goes on in the background,

280
00:13:13,256 --> 00:13:15,756
which is, you know,
like I said, working with our strategy.

281
00:13:15,756 --> 00:13:17,889
Like it could be
where a new clinic's going to go.

282
00:13:17,889 --> 00:13:20,422
I mean, a lot of times it's just like
we're out there in the field.

283
00:13:20,422 --> 00:13:21,221
We're actually,

284
00:13:21,221 --> 00:13:22,621
you know,
you can only do so much with like,

285
00:13:22,621 --> 00:13:25,687
what's on paper, like, you know,
I can look and analyze data

286
00:13:25,687 --> 00:13:28,054
all day long, like our strategy
and growth department does.

287
00:13:28,054 --> 00:13:32,120
But, you know, it's what we actually hear
and being a part of, you know, partnering

288
00:13:32,120 --> 00:13:34,153
with those chambers, those communities

289
00:13:34,153 --> 00:13:36,719
and knowing the needs that are out there
can really go a long way

290
00:13:36,719 --> 00:13:39,386
in helping our decisions for building
and going forth.

291
00:13:39,386 --> 00:13:39,752
Yeah.

292
00:13:39,752 --> 00:13:42,885
And honestly though, guys like,
coming to Northern Regional.

293
00:13:42,885 --> 00:13:48,051
And so I started about six months ago and
only working in like an academic center.

294
00:13:48,051 --> 00:13:48,684
Coming here

295
00:13:50,251 --> 00:13:52,584
you guys said is I think

296
00:13:52,584 --> 00:13:56,017
so true because it made my transition
that much easier.

297
00:13:56,550 --> 00:14:02,082
And I felt like I was kind of eased
into the system and people got to know me,

298
00:14:02,316 --> 00:14:03,549
which I never had, like,

299
00:14:03,549 --> 00:14:06,882
you know, in medical school or residency
or my, my prior job.

300
00:14:06,882 --> 00:14:09,015
Like I had to go do that myself.

301
00:14:09,015 --> 00:14:10,581
But here it was like,

302
00:14:10,581 --> 00:14:14,981
even going out to the community and
meeting, meeting some of the local people.

303
00:14:14,981 --> 00:14:18,180
And we went to Tuttle together
and, and then, went to that meeting and,

304
00:14:18,480 --> 00:14:21,980
and listen to those high school
kids and, and, being able

305
00:14:21,980 --> 00:14:25,179
to just show my face there
and to help, say that.

306
00:14:25,179 --> 00:14:29,545
Hey, I'm here if you need a provider,
or you guys bringing in the rack cards

307
00:14:29,545 --> 00:14:32,911
to our clinics and like, for example,
ortho stat's, I think is a great example

308
00:14:32,945 --> 00:14:35,878
because when we have a huge
in sports med issue

309
00:14:35,878 --> 00:14:38,777
and now we're just like,
hey, this is a Walk-In, here's the card.

310
00:14:38,777 --> 00:14:42,210
Or I give Doctor
Schmidt's card out all the time, or Doctor

311
00:14:42,310 --> 00:14:45,243
Malik's card out all the time
because it's it's just so easy

312
00:14:45,243 --> 00:14:48,243
and, and it's such a nice resource
for our patients to use.

313
00:14:48,809 --> 00:14:50,076
And we have to give you more credit.

314
00:14:50,076 --> 00:14:53,075
I feel like, you know, I don't know if we
thank you enough when we see you guys.

315
00:14:53,475 --> 00:14:54,642
we need to keep thanking

316
00:14:54,642 --> 00:14:56,342
You and I completely agree.

317
00:14:56,342 --> 00:14:59,741
And and for me, because I, I signed with
Norman Regional right out of residency.

318
00:14:59,741 --> 00:15:00,508
Right out of training.

319
00:15:00,508 --> 00:15:02,774
So it was my first big job.

320
00:15:02,774 --> 00:15:05,640
it's basically what everybody
that goes through that whole process

321
00:15:05,640 --> 00:15:06,407
have been waiting for.

322
00:15:06,407 --> 00:15:08,640
It's like, oh, I finally made it.

323
00:15:08,640 --> 00:15:12,573
And, I'll admit there was a little bit
of nervousness like, okay, so what?

324
00:15:12,573 --> 00:15:14,472
How how am I going to grow?

325
00:15:14,472 --> 00:15:17,639
How is is my patient panel going to grow?

326
00:15:17,639 --> 00:15:19,972
How and what
what are they going to do to help me?

327
00:15:19,972 --> 00:15:23,871
And I have to say, by far it's
been one of the most easiest processes

328
00:15:24,271 --> 00:15:28,304
that I've been through here, which is,
I think, Cacie, you taken me around

329
00:15:28,304 --> 00:15:32,237
and then, of course, Heather, you've also,
I think we've had some interactions

330
00:15:32,237 --> 00:15:35,603
and, and,
and so it's made it very easy for me.

331
00:15:35,603 --> 00:15:38,602
I came out,
you know, and, and out of training and,

332
00:15:38,736 --> 00:15:41,735
and I think that's something
that a lot of people that are,

333
00:15:41,869 --> 00:15:44,535
that were kind of in my shoes
or that will be in my shoes.

334
00:15:44,535 --> 00:15:47,268
We'll, we'll,
we'll we'll take a lot of ease knowing.

335
00:15:47,268 --> 00:15:51,467
Yes, the the Department of Business
Development is here to help them grow.

336
00:15:51,467 --> 00:15:52,334
It's not just about.

337
00:15:52,334 --> 00:15:55,000
Okay, here you go we assigned you a job,
you need to get get to work.

338
00:15:55,000 --> 00:15:56,600
It's also about. Here we go.

339
00:15:56,600 --> 00:15:58,866
This is what we want to do.
We want you to be successful.

340
00:15:58,866 --> 00:16:03,199
And knowing that it's very important
that the people that you're working for

341
00:16:03,199 --> 00:16:04,232
want you to be successful.

342
00:16:04,232 --> 00:16:06,199
And that's a whole different ballgame.

343
00:16:06,199 --> 00:16:09,165
And you know that they're going to do
everything they can to make you

344
00:16:09,165 --> 00:16:09,698
successful.

345
00:16:09,698 --> 00:16:12,731
And I think that's the thing
I really love about you guys.

346
00:16:12,731 --> 00:16:16,397
And of course, Cacie, I think I say
thank you to almost on a weekly basis.

347
00:16:16,530 --> 00:16:16,964
You do.

348
00:16:16,964 --> 00:16:17,664
You're so good at that. 

349
00:16:17,664 --> 00:16:21,796
And so, And so it's, it's just,
you know, just thank you guys for all that

350
00:16:21,796 --> 00:16:22,496
you do for us.

351
00:16:22,496 --> 00:16:26,029
It's it's
it's it's really difficult to describe

352
00:16:26,062 --> 00:16:30,162
how important that is
to have the ability to promote yourself.

353
00:16:30,162 --> 00:16:32,295
And you have people promoting you

354
00:16:32,295 --> 00:16:35,161
because that's really what it comes to
when it comes to growing as, as,

355
00:16:35,161 --> 00:16:36,361
as a provider,

356
00:16:36,361 --> 00:16:40,260
whether that is not just a physician, but
even if it's a nurse practitioner or a PA

357
00:16:40,260 --> 00:16:43,460
or even if you're not just involved in
in this particular path,

358
00:16:43,660 --> 00:16:45,926
like if you're looking at like
being a physical therapist,

359
00:16:45,926 --> 00:16:48,426
it really does
make a big, a big difference.

360
00:16:49,626 --> 00:16:50,692
Suzanne is the one that

361
00:16:50,692 --> 00:16:54,358
says quite often that we're, dot connectors.

362
00:16:54,625 --> 00:16:57,625
We connect the dots.
We can never anticipate

363
00:16:57,691 --> 00:17:01,158
how a day of outreach with a new provider
is going to go.

364
00:17:01,624 --> 00:17:05,124
Sometimes
something interesting could happen

365
00:17:05,157 --> 00:17:08,090
at, nurses station at the hospital.

366
00:17:08,090 --> 00:17:12,023
And so we have to be there to kind of,
you know, manage expectations.

367
00:17:12,456 --> 00:17:15,889
looking into the future,
how do you see business development

368
00:17:15,889 --> 00:17:18,888
evolve, evolving here at Norman Regional?

369
00:17:19,055 --> 00:17:21,455
I'll take that. Okay.

370
00:17:21,455 --> 00:17:24,221
I so Heather and I have kind of been here

371
00:17:24,221 --> 00:17:28,320
from the very beginning of it, the inception, 
the inception, like,

372
00:17:28,320 --> 00:17:32,020
I remember when I was looking for a job,
my counsin knew

373
00:17:32,020 --> 00:17:34,220
someone who worked here
in the marketing department,

374
00:17:34,220 --> 00:17:36,886
and she's like, oh, you should totally
apply for community outreach.

375
00:17:36,886 --> 00:17:39,086
I'm like, I know what that means. Like,
what does that mean?

376
00:17:39,086 --> 00:17:41,085
And she's like,
you'll be great. Just go apply.

377
00:17:41,085 --> 00:17:42,885
And so I came in, talked to them,

378
00:17:42,885 --> 00:17:47,718
Long story short, you know, it was the
beginning of the, team, if you will, in.

379
00:17:47,718 --> 00:17:51,751
So, over the years, it's
been great to see,

380
00:17:52,017 --> 00:17:55,217
you know,
I always like to put it into three silos.

381
00:17:55,217 --> 00:17:58,883
So one of the bigger ones
is marketing and promotion.

382
00:17:58,883 --> 00:18:02,249
And so we work hand in hand
with integrated marketing, obviously.

383
00:18:02,516 --> 00:18:05,082
And we're kind of like the liaison
between the provider

384
00:18:05,082 --> 00:18:07,148
because we have the relationship
with you guys.

385
00:18:07,148 --> 00:18:10,215
And then we have like the brains of the
of the marketing, promotion,

386
00:18:10,215 --> 00:18:10,715
whatever it is.

387
00:18:10,715 --> 00:18:11,981
And we kind of put those together

388
00:18:11,981 --> 00:18:14,681
and we help champion
that project all the way through.

389
00:18:14,681 --> 00:18:18,580
And then secondly, a big piece is provider
onboarding, which we've talked

390
00:18:18,580 --> 00:18:19,513
a lot about this morning.

391
00:18:19,513 --> 00:18:20,547
The importance of that

392
00:18:20,547 --> 00:18:24,313
and how that's a great starting point
with, provider engagement.

393
00:18:24,313 --> 00:18:27,312
Overall, I think if you have providers
that are engaged,

394
00:18:27,312 --> 00:18:30,645
you have a higher percentage
of retaining those providers.

395
00:18:30,645 --> 00:18:32,312
And when you retain providers,

396
00:18:32,312 --> 00:18:36,178
you know, I think everything's just better
with consistency, with patient care.

397
00:18:36,511 --> 00:18:39,744
And overall it's just a much better thing.

398
00:18:39,877 --> 00:18:44,310
And so and then thirdly
is the community outreach part.

399
00:18:44,576 --> 00:18:46,243
And that was for chambers.

400
00:18:46,243 --> 00:18:49,809
And just being outside
of the health system

401
00:18:49,809 --> 00:18:53,775
and understanding the needs from Pauls
Valley Hospital and Lindsay

402
00:18:53,775 --> 00:18:58,008
Hospital, like the community
outreach portion of it is the third silo.

403
00:18:58,008 --> 00:18:59,641
And where I would love to see the team

404
00:18:59,641 --> 00:19:03,940
go is, where it already is
starting to is into recruitment.

405
00:19:04,907 --> 00:19:05,407
you know,

406
00:19:05,407 --> 00:19:08,407
we're in these independent clinics,
we're in,

407
00:19:08,840 --> 00:19:12,873
some of these urgent cares,
and it's just like, what would make sense

408
00:19:12,873 --> 00:19:16,972
for us to actually employ
and bring in under our umbrella?

409
00:19:17,072 --> 00:19:20,205
and we have such a great beat,

410
00:19:20,238 --> 00:19:23,771
you know, boots on,
you know, boots on the ground.

411
00:19:23,771 --> 00:19:26,804
Being in these clinics and learning
these providers, it's like, oh,

412
00:19:26,871 --> 00:19:30,437
like that person out there in Tuttle
or that person out there.

413
00:19:30,437 --> 00:19:32,703
In, in Lindsay
would be a great addition.

414
00:19:32,703 --> 00:19:35,969
And why couldn't
we bring a primary care to Chickasha

415
00:19:36,203 --> 00:19:39,136
or to Tuttle, or to just further out?

416
00:19:39,136 --> 00:19:42,335
Because that's just gonna feed our health system more.

417
00:19:42,335 --> 00:19:46,934
So I would love to see our team go further
into the recruiting side of things.

418
00:19:48,668 --> 00:19:49,634
That's great.

419
00:19:49,634 --> 00:19:52,367
I, I think there's again,

420
00:19:52,367 --> 00:19:55,400
going back
to, like, expanding and connecting.

421
00:19:55,467 --> 00:19:58,266
Norman Regional is definitely doing both.

422
00:19:58,266 --> 00:20:02,766
if you guys, any plug ins
you want to give for new resources or,

423
00:20:02,832 --> 00:20:04,665
new clinics that are opening up.

424
00:20:04,665 --> 00:20:07,965
I know Norman
nine just opened up an urgent care clinic,

425
00:20:07,965 --> 00:20:10,864
that you guys know of, that you're
excited about. You want to share with us?

426
00:20:10,864 --> 00:20:11,364
Yeah.

427
00:20:11,364 --> 00:20:17,497
So we do have a new freestanding
ad that opened in October, 2022.

428
00:20:17,997 --> 00:20:21,330
And we have rotating specialists,
a primary care clinic,

429
00:20:21,330 --> 00:20:23,596
and also a walk in clinic.

430
00:20:23,596 --> 00:20:27,496
So, for example,
if you have, sinus infection

431
00:20:27,496 --> 00:20:30,495
and you call your doctor
and they can't see you today,

432
00:20:30,562 --> 00:20:34,028
you can go to our walk in clinic
and be treated.

433
00:20:34,428 --> 00:20:38,661
And, they're able to pass
on that information to your provider

434
00:20:38,661 --> 00:20:40,660
so that they're still
able to manage your care.

435
00:20:41,927 --> 00:20:43,327
we I think it's

436
00:20:43,327 --> 00:20:46,926
one of the really cool
things is you can also schedule online,

437
00:20:46,993 --> 00:20:50,259
which we're doing that
with a lot more of our service lines now

438
00:20:50,759 --> 00:20:55,958
include including, mammography and lab
and probably some that I'm missing.

439
00:20:55,958 --> 00:20:59,591
But what I'm most excited
about looking forward,

440
00:20:59,591 --> 00:21:03,191
would be in like a post-Covid
world is technology.

441
00:21:03,757 --> 00:21:07,057
and so, during the pandemic,

442
00:21:07,057 --> 00:21:11,423
we were not able to take physicians
to meet other providers.

443
00:21:11,856 --> 00:21:14,856
And so we started doing virtual lunches

444
00:21:15,356 --> 00:21:17,722
where we would have lunch
delivered to the clinic,

445
00:21:17,722 --> 00:21:20,755
and then the providers
would hop on a zoom call,

446
00:21:21,121 --> 00:21:23,888
and they would still get that face
to face interaction.

447
00:21:23,888 --> 00:21:27,021
but they wouldn't
have to leave their clinic.

448
00:21:27,687 --> 00:21:30,787
And, you know, going forward,
we've continued to do that.

449
00:21:30,787 --> 00:21:34,253
I have a surgeon who, does, has patients

450
00:21:34,253 --> 00:21:37,552
that come from Arkansas,
Missouri, all around.

451
00:21:37,986 --> 00:21:42,985
And so I'm able to connect him with
those providers and those other states.

452
00:21:43,552 --> 00:21:46,685
And he, you know,
he might see those names on paper

453
00:21:46,685 --> 00:21:49,084
when those physicians
are referring patients to him.

454
00:21:49,084 --> 00:21:51,051
But for him to actually get to

455
00:21:51,051 --> 00:21:55,050
see their face and talk to them,
I think has been really helpful.

456
00:21:55,050 --> 00:21:58,050
but I think being able to,
to spend more time in the community,

457
00:21:58,550 --> 00:22:03,549
as you know, using technology,
keeping our providers maybe in clinics

458
00:22:03,549 --> 00:22:06,582
and not having to take them,
you know, so far away.

459
00:22:06,915 --> 00:22:09,148
I think those things will help us.

460
00:22:09,148 --> 00:22:11,681
And and it's just really kind of
like the tip of the iceberg.

461
00:22:11,681 --> 00:22:15,214
Like I think in the next few years
we will all be using AI.

462
00:22:15,281 --> 00:22:17,747
Oh my gosh. Yeah,
I think it's going to it's going to yeah.

463
00:22:17,747 --> 00:22:20,746
Just take off quicker than we anticipate.

464
00:22:21,046 --> 00:22:22,413
But yeah I'm sorry guys.

465
00:22:22,413 --> 00:22:23,379
Keep going I apologies.

466
00:22:23,379 --> 00:22:24,213
No no worries

467
00:22:24,213 --> 00:22:28,145
I think the only other piece of that
you happened to mention walk in clinics

468
00:22:28,145 --> 00:22:31,145
and while Norman Regional Nine
has one on that side of town,

469
00:22:31,212 --> 00:22:34,778
more being my territory, I just want to
give them a shout out as well.

470
00:22:34,878 --> 00:22:36,111
We, opened

471
00:22:36,111 --> 00:22:38,777
those pretty much at the same time,
so I'm pushing for both of those.

472
00:22:38,777 --> 00:22:42,677
And, pretty soon those are going
to be open seven days a week, like 7 a.m.

473
00:22:42,677 --> 00:22:43,377
to 7 p.m..

474
00:22:43,377 --> 00:22:44,710
I think they're plugging for.

475
00:22:44,710 --> 00:22:47,009
So they're they're trending up.

476
00:22:47,009 --> 00:22:50,109
And it's exciting
to, to have those in our communities.

477
00:22:50,109 --> 00:22:51,176
So they're

478
00:22:51,176 --> 00:22:53,809
and they're not going to take anything
away from our primary care providers.

479
00:22:53,809 --> 00:22:56,541
My gosh, we still need those.
We need somebody who knows our history.

480
00:22:56,541 --> 00:22:58,375
But I think just like Heather touched
on, you know, like

481
00:22:58,375 --> 00:22:59,941
if either one of you guys, you know,

482
00:22:59,941 --> 00:23:02,774
maybe you're out of the office that day
or your patient load is just so full

483
00:23:02,774 --> 00:23:04,174
and it's something, you know,
that's acute.

484
00:23:04,174 --> 00:23:07,973
some needs to be seen for, you know,
UTI or strep throat, you know, for them

485
00:23:07,973 --> 00:23:11,339
to be able to walk into that clinic
and that it's tied into our EMR.

486
00:23:11,339 --> 00:23:13,239
I mean, like,
how great is that? Like it goes.

487
00:23:13,239 --> 00:23:15,006
And then the next time
they see one of you,

488
00:23:15,006 --> 00:23:17,505
oh, you saw one of our providers
at a walk in clinic.

489
00:23:17,505 --> 00:23:19,672
It's just because it's just a smooth.

490
00:23:19,672 --> 00:23:20,471
Yeah. It's great.

491
00:23:20,471 --> 00:23:21,971
It's already been happening
and we already see it.

492
00:23:21,971 --> 00:23:25,704
And it's been it's been really helpful
because in our patients,

493
00:23:25,704 --> 00:23:29,237
so basically we can,
we can see what exactly that the provider

494
00:23:29,237 --> 00:23:31,870
did, what your symptoms were,
and then we can follow up on it

495
00:23:31,870 --> 00:23:33,403
and make any adjustments if needed.

496
00:23:33,403 --> 00:23:35,003
And it's actually been really helpful.

497
00:23:35,003 --> 00:23:36,836
It's better than going to an urgent care.

498
00:23:36,836 --> 00:23:37,969
It's not affiliated with our system

499
00:23:37,969 --> 00:23:42,302
because then we'll have to get records
and it's time that's, that's lost.

500
00:23:42,302 --> 00:23:42,668
Right.

501
00:23:42,668 --> 00:23:45,668
And resources used in, in this way,
it's a lot more efficient.

502
00:23:45,968 --> 00:23:51,167
That will be number, I think, 18
of primary care clinic locations.

503
00:23:51,267 --> 00:23:53,134
The I think it was eight.

504
00:23:53,134 --> 00:23:54,967
And I think that's going to be Doctor
Marvin Harvey.

505
00:23:54,967 --> 00:23:57,800
Correct. Correct.
Which is a Purcell native.

506
00:23:57,800 --> 00:24:01,332
So the community knows him and loves him
and he'll he wants to be there.

507
00:24:01,332 --> 00:24:02,032
He lives there.

508
00:24:02,032 --> 00:24:05,532
So it's just a great, 
place for him to be.

509
00:24:05,532 --> 00:24:07,332
And then I'm glad we found him.

510
00:24:07,332 --> 00:24:10,964
You know, to have somebody that knows
Purcell well, that wants to be

511
00:24:10,964 --> 00:24:13,964
there makes a whole whole big difference.

512
00:24:14,264 --> 00:24:16,630
so. Yeah, this is great. I'm excited.

513
00:24:16,630 --> 00:24:19,530
I'm excited about him. Yeah.
And being in purcell.

514
00:24:19,530 --> 00:24:22,230
That's also,
a great opportunity, Doctor Harvey.

515
00:24:22,230 --> 00:24:26,196
because it's just, again,
going back into retaining physicians,

516
00:24:26,196 --> 00:24:28,395
I think Norman Regional does a really
good job at meeting us,

517
00:24:29,762 --> 00:24:32,795
where the physicians need
and they're interested in following it.

518
00:24:32,795 --> 00:24:35,794
And again, we're grateful to be here.

519
00:24:36,094 --> 00:24:38,294
One of the questions
I just wanted to ask, as ask

520
00:24:38,294 --> 00:24:42,393
you guys, is any word of advice for anyone
that's looking into getting going

521
00:24:42,393 --> 00:24:45,393
into business development?

522
00:24:46,393 --> 00:24:48,726
I mean, I think for this role,

523
00:24:48,726 --> 00:24:52,125
it's great
to have possibly a sales background

524
00:24:52,125 --> 00:24:55,358
because it's not like everybody sees,
oh, they're out and about.

525
00:24:55,358 --> 00:24:57,258
They're in and out. It's fun.

526
00:24:57,258 --> 00:25:02,191
But like they're it's hard to I mean,
at this point for all of us, we understand

527
00:25:02,191 --> 00:25:05,390
the challenges
of going into a random independent

528
00:25:05,390 --> 00:25:08,390
clinic in Lindsay, Oklahoma.

529
00:25:08,456 --> 00:25:10,456
They don't owe us anything, right?

530
00:25:10,456 --> 00:25:12,523
They're not obligated to see us.

531
00:25:12,523 --> 00:25:16,189
So we have to go and talk to that
front desk receptionist.

532
00:25:16,222 --> 00:25:19,488
And, like, we're like, why are you here?

533
00:25:19,488 --> 00:25:20,188
Who are you?

534
00:25:20,188 --> 00:25:22,021
I mean, you know, it's it's like the the

535
00:25:22,021 --> 00:25:25,021
eye in the middle of your forehead,
look, is what we like to call it.

536
00:25:25,287 --> 00:25:29,254
And so I think if you have a personality
who can appreciate that

537
00:25:29,554 --> 00:25:33,953
and just accept it for what it is
and just know why you're there

538
00:25:33,953 --> 00:25:39,052
and what your goals are for being there, 
it definitely takes a self-starter.

539
00:25:39,286 --> 00:25:43,085
you have to be internally motivated
to get your stuff done.

540
00:25:43,118 --> 00:25:44,385
It's like, wait, you know,

541
00:25:44,385 --> 00:25:48,651
like you said, every day is different
and you have to pivot all the time.

542
00:25:48,784 --> 00:25:53,850
I think it takes someone who doesn't mind
that weird feeling or, like,

543
00:25:54,350 --> 00:25:57,050
awkward silences or,
you know, a lot of times

544
00:25:57,050 --> 00:26:00,116
we're waiting in the hallway, like,
for you guys to get out of a patient room.

545
00:26:00,316 --> 00:26:02,649
We have a new neurologist
introduce you to.

546
00:26:02,649 --> 00:26:04,849
I know you're kind of boom, boom, boom.

547
00:26:04,849 --> 00:26:06,982
We're kind of committing in and interrupting.

548
00:26:06,982 --> 00:26:11,514
and so you have to be able
to, to do that with poise,

549
00:26:11,748 --> 00:26:17,347
and just finesse
to make it look effortless.

550
00:26:17,647 --> 00:26:19,413
Well, you guys make it look effortless.

551
00:26:19,413 --> 00:26:21,713
Aw that's so aweseome to hear.
That's awesome to hear.

552
00:26:21,713 --> 00:26:24,246
You definitely have to be able
to roll with the punches.

553
00:26:24,246 --> 00:26:28,879
I think you have to be someone
who enjoys conflict resolution. and

554
00:26:28,879 --> 00:26:32,645
you have to also understand when you're on
stage versus when you're off stage,

555
00:26:33,845 --> 00:26:36,844
and being able to smile through anything.

556
00:26:37,277 --> 00:26:40,277
and also, I think it took me
probably about a year to really grasp,

557
00:26:40,444 --> 00:26:43,210
grasp of what my job was.

558
00:26:43,210 --> 00:26:45,976
because it probably took a full year
for me to do every single thing

559
00:26:45,976 --> 00:26:47,443
that was asked of me.

560
00:26:47,443 --> 00:26:49,742
and so, you know, if you're used

561
00:26:49,742 --> 00:26:53,742
to sitting at a desk for 40 hours a week,

562
00:26:53,742 --> 00:26:57,541
and that's your comfort space,
then it might be difficult,

563
00:26:58,541 --> 00:27:02,174
for you to not know what your schedule is
going to look like weekly.

564
00:27:02,441 --> 00:27:05,973
But if you're someone who likes change
and who likes challenges,

565
00:27:05,973 --> 00:27:09,006
it's a really fine job.

566
00:27:11,973 --> 00:27:12,373
Yeah.

567
00:27:12,373 --> 00:27:13,339
I mean, just to add on,

568
00:27:13,339 --> 00:27:17,205
I think both these ladies hit exactly
what business development is in my mind.

569
00:27:17,205 --> 00:27:20,905
I think, when I came onto the team,
one of the things Suzanne told me

570
00:27:20,938 --> 00:27:21,938
was like,

571
00:27:21,938 --> 00:27:25,471
listen, like, you're not even going
to understand this job for like maybe six

572
00:27:25,471 --> 00:27:29,770
months in, because it is I mean, it is
constantly like it's constantly evolving.

573
00:27:29,770 --> 00:27:33,270
I mean, it's just in a couple of years
that I've been doing it.

574
00:27:33,270 --> 00:27:35,136
I mean, it's it's grown leaps and bounds,

575
00:27:35,136 --> 00:27:38,136
and you've got to be somebody
who can roll with the punches,

576
00:27:38,136 --> 00:27:39,902
and you definitely have to be
a self-starter.

577
00:27:39,902 --> 00:27:42,002
In this, in this job,
I mean, you've got to be motivated

578
00:27:42,002 --> 00:27:45,268
to get out there and, you know, be
social and be in those awkward

579
00:27:45,635 --> 00:27:48,634
situations ready for conflict resolution.

580
00:27:49,001 --> 00:27:49,467
yeah.

581
00:27:49,467 --> 00:27:51,367
It's just it's all the things,
it's moving parts.

582
00:27:51,367 --> 00:27:55,067
And I think, Heather, you said it best
when if you're somebody who's like,

583
00:27:55,067 --> 00:27:57,866
just wanting to sit behind a desk like,
this is not the job for you,

584
00:27:57,866 --> 00:27:59,433
you got to want to be social.

585
00:27:59,433 --> 00:28:01,232
You've got to want
to make those connections.

586
00:28:01,232 --> 00:28:02,966
And I think
it's the best job in the world.

587
00:28:02,966 --> 00:28:06,032
But it definitely,
it requires a certain personality.

588
00:28:07,365 --> 00:28:08,431
Well,

589
00:28:08,431 --> 00:28:10,798
thank you again, guys, for all being here
today.

590
00:28:10,798 --> 00:28:11,898
just talking to you guys.

591
00:28:11,898 --> 00:28:14,797
We can just feel the passion
that you put into your jobs.

592
00:28:14,797 --> 00:28:17,797
And thank you for helping

593
00:28:18,797 --> 00:28:22,696
us, healers and providers
take better care of our patients.

594
00:28:22,696 --> 00:28:25,629
And, 
thank you again for being here.

595
00:28:25,629 --> 00:28:26,796
Yeah, I just can't.

596
00:28:26,796 --> 00:28:29,795
And we just can't
thank you guys enough for all you do and

597
00:28:29,895 --> 00:28:33,328
and for any of the prospective, healers
or providers.

598
00:28:33,961 --> 00:28:36,927
Business development
does play a big role in growth.

599
00:28:36,927 --> 00:28:39,927
And and our hope is with this episode,

600
00:28:40,294 --> 00:28:42,993
you understand that

601
00:28:42,993 --> 00:28:45,526
being a provider or healer
isn't just enough.

602
00:28:45,526 --> 00:28:48,026
It's also about being able to grow.

603
00:28:48,026 --> 00:28:51,892
And that's important when it comes
to running health care as a business.

604
00:28:51,892 --> 00:28:55,425
And so thank you guys
so much for everything that you do.

605
00:28:55,625 --> 00:28:56,425
Yeah absolutely.

606
00:28:56,425 --> 00:28:58,858
Thank you.
And I want to give one last plug.

607
00:28:58,858 --> 00:29:00,891
If you are a provider out there listening

608
00:29:00,891 --> 00:29:03,990
and you're thinking about coming on
to Norman Regional, something that

609
00:29:03,990 --> 00:29:07,023
I, our team is really proud of
that is continually growing.

610
00:29:07,023 --> 00:29:10,656
We have a provider networking event
that we would like to see

611
00:29:10,656 --> 00:29:13,656
every one of our NHealth providers
attend.

612
00:29:13,789 --> 00:29:16,122
these are absolutely invaluable.

613
00:29:16,122 --> 00:29:20,421
Our executive team is always there to
answer questions, which is super helpful,

614
00:29:20,555 --> 00:29:23,554
but it's really a time and a space for you
all to connect.

615
00:29:23,654 --> 00:29:26,321
you know, share business cards,
get to know one another.

616
00:29:26,321 --> 00:29:28,920
And ultimately,
referrals are happening at these events.

617
00:29:28,920 --> 00:29:30,453
They're incredibly important.

618
00:29:30,453 --> 00:29:31,653
They're continuing to grow.

619
00:29:31,653 --> 00:29:34,753
But please, if you're a provider
listening, come attend our provider

620
00:29:34,753 --> 00:29:35,953
networking Events.

621
00:29:35,953 --> 00:29:39,652
And we will be there
to, introduce you to people

622
00:29:39,652 --> 00:29:42,652
and, resolve your conflicts.

623
00:29:42,685 --> 00:29:43,652
We'll be the social glue.

624
00:29:45,551 --> 00:29:48,551
Right? Heather says we're the social glue. Yep.

625
00:29:48,551 --> 00:29:50,617
So thanks again. This has been great.

626
00:29:50,617 --> 00:29:51,750
Thank you, thank you. Yeah.

627
00:29:51,750 --> 00:29:56,850
So I guess in summary, it's, connection,
networking and the social glue.

628
00:29:57,283 --> 00:29:59,049
That's right.

629
00:29:59,049 --> 00:30:01,082
so again,
thank you listeners for joining us today.

630
00:30:01,082 --> 00:30:04,682
As always, be happy, be healthy,
be safe and stay classy, my friends,

631
00:30:04,849 --> 00:30:05,948
and stay out of trouble.